Hi, I'm Shape And Ship - EN
Practical frameworks for CTOs, CPOs, tech&product leaders scaling teams, delivery, and AI adoption. From a CTPO who ships with the teams she works with. Strategy, metrics, and field lessons from scale-ups of 20 to 120 people.
Cheap to build, costly to keep
AI has broken the cost of writing code. It hasn't touched the cost of owning it. How to measure what your velocity dashboards won't show you.
Craft is dead, long live the craft
"Craft is outdated." A candidate told me this during an interview after we flagged gaps in his engineering craft culture. His answer was blunt: with AI, what matters is speed. Easy to dismiss. Except I hear the same thing in the teams I work with, just phrased differently.
We doubled the team and nothing got faster - A story of perfomance
Why doubling a team doesn't double its velocity. An organization's throughput depends on its barrels, the few people who can take a vague initiative and ship it end to end, not on headcount. This article breaks down the "more people = more speed" reflex and explores what happens when you add AI to a team that lacks barrels.